De Jong is now indispensable thanks to a strong brand online and offline
De Jong Interieurbouw Zeeland entrusted the specialists at Brain Communicatie with its repositioning. De Jong has been a trusted partner in Zeeland for years, but it was time to broaden its expertise in the higher-end segment. With a stylish, SEO-optimized website, a successful recruitment campaign, and a unique brand image, the company has invested in a bright future.
How storytelling can make a difference
At De Jong Interieurbouw, we implemented a unique repositioning in several phases. It started with a new corporate identity, which was then further developed into numerous materials, such as advertisements, company car stickers, and brochures. The next step, however, was to showcase the company's added value.
To achieve this, we went back to the drawing board and defined the brand identity, core values, vision, and working methods of the interior design company. Core values such as sustainability, family, and common sense emerged clearly. We wanted to combine this with the comprehensive concept De Jong offers for the higher segment without compromising simplicity and clarity.
This was achieved through an optimized brand strategy and a unique corporate film that emphasizes family values. The film tells the story of a young, happy family who want to create a new home. A place to call home, a place to enjoy and experience. The video is definitely worth watching, as is the stylish website.
A website with style
This new style was reflected in a sleek and simple website that focuses on the projects. Besides storytelling, findability was a key focus. Extensive attention was paid to SEO through service pages, blogs, and testimonials. All to reflect De Jong's high-quality and unique approach.
