Shaping a new brand or implementing a rebranding.
Why is branding and design important?
A brand name and a logo are of course useful to have, but you really need something more to attract attention to your brand. Branding is, simply put, creating a look and 'identity' for a brand. This appearance is important for reaching the target audience, because this is what people are initially interested in. It is not simply the name of a brand that attracts people, it is what the brand stands for. Often this is of course the high quality of the products or services of this brand, sometimes at competitive prices, but there are many qualities that can make a brand interesting for the consumer.
With branding and design you let the target group for your brand know what they can expect from you. For example, it may be that all your products are handmade with attention and precision, or that the services you offer are performed by specialists with a lot of experience and knowledge. All these small, characterizing details together form the 'identity' of your company or brand. It is of course important that the customer has an idea of what your company can do for them.
What is branding?
What is meant by branding is presenting all these attractive qualities that your company possesses, in a sympathetic and enthusiastic way. This presentation comes in different forms, such as the interactions with the customer, activity on social media, but also of course in the advertisements you place. Graphic design is how a company presents itself to the customer, so to speak. The largest and clearest form of branding is the logo, which often attracts the most attention. In addition to the logo, however, the marketing campaigns, brochures and promotional material are also very important to not only attract attention, but also to keep it.
When do you opt for rebranding?
Has your company grown considerably and are you no longer quite the same company you were all those years ago? That's not bad at all! Your experience and the knowledge you have gained have simply allowed you to grow as an entrepreneur. Your loyal customers know that you are reliable and have quality to offer. But all those people who don't know that yet? Your potential customers are waiting to hear about your exceptional products, valuable products and personal service. With rebranding you tell your story from a new perspective. Reach that entire target group, together with Brain!
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