Marketing analytics for SMEs
First see the results and then invest? A marketing team that says it's all about the long term? Salespeople who don't understand why leads aren't yet customers? Many companies are looking for a way to make their marketing investments and efforts tangible. But that's not so easy. Perhaps you recognize this:
- You invest a lot in marketing, but you have no idea how much it yields
- You have worked with several agencies, but hard results are still lacking
- Everyone says data is the solution, but no one tells you how to do it
- You lack clear insights into the performance of your campaigns
- You have a lot of data, but don't know how to get more out of it
As an agency for smart brands, we know that data is the most talked-about, yet often the least used, key to success. Yet, data is just data, and if you don't do anything with it, nothing much happens. With a smart approach, we turn your data into information.
For brands with vision
Sober approachers
Eye for detail
Creative and resourceful
We are constantly working on our review score
What can you expect?
Besides an enthusiastic team, knowledge, expertise, and a personal approach, you can expect a concrete and practical approach. From our offices in Zeeland and Rotterdam, we work on insights into your brand that truly impact your business. No isolated dashboards that simply show graphs, but full, personalized support to build something new.
Marketing analytics delivers immediate, tangible benefits to your company. You maximize your marketing budget by investing only in what works. Deep customer insights help you understand your target audience and how best to reach them, leading to faster growth and a lasting competitive advantage. Clear dashboards and reports also provide continuous transparency and control over your campaigns, allowing you to make targeted adjustments and optimize. It's a shame, really, that so few companies utilize this effectively.
Our dashboards, insights, and models are based on a personalized approach. This means customized solutions, but not without leveraging existing knowledge. Plenty of bright minds have built smart models. By building on existing knowledge, you only pay for what you need. Together, we'll gain control over your brand.
How does marketing analytics work?
Interestingly, we start marketing analytics the same way we do with any other marketing project we work on: we ask about your needs and expectations. The steps below then show how we turn your brand into a marketing machine:
What is marketing analytics
Marketing analytics is the process of collecting, analyzing, and interpreting marketing data to continuously improve your strategy, campaigns, and customer contacts. It all starts with measuring the right KPIs, which we then use to translate into strategic insights and recommendations through reports and dashboards.
Marketing analytics also allows you to take things a step further. This is what we call predictive analytics. Using smart models and forecasting techniques, we predict trends, customer behavior, and campaign performance. These insights help your organization make smart purchases, respond to demand, and better manage peak and trough periods. Predictive analytics also provides new insights into your marketing team's performance. Where can you focus on achieving better results? What are your strengths?
Marketing analytics is more than just a dashboard. In fact, with just a dashboard, you've essentially just organized your data. This is, however, a prerequisite for good analytics: you must collect sufficient data and be able to connect it to make it transparent. With descriptive analytics, you measure your impact, and with smart models, you can then make predictions. The ultimate step is to then also provide advice (with data) on concrete actions. This is called prescriptive analytics. However, most organizations never get that far.
Frequently asked questions
Marketing analytics looks beyond just website data and combines data from all marketing channels, campaigns, and customer contacts for a complete picture.
We work with Google Analytics, Tag Manager, Data Studio, Mixpanel and Agency Analytics, depending on your wishes and systems.
Yes, even with limited data, you can gain valuable insights. We'll help you get more out of your data, step by step.
You often see concrete insights and areas for improvement within a few weeks. Structural growth follows through continuous optimization.
No, especially for SMEs and growing organizations, marketing analytics is essential to compete smartly and grow.
Are you looking for a brand strategy agency that really thinks along?
Do you want to build together on a brand that is correct, inspires and gives direction? Feel free to contact us and discover what a brand strategy can mean for your organization.
