(re)writing content for products or services.
Write content for your website
Writing content for your website is an important part of your positioning in the market. You want to let your customers know who you are. Do you use difficult words, do you continue to address the customer as 'you' and do you use a lot of technical terms? Or do you make a joke now and then, do you use smooth language and is the customer addressed as 'you'? Writing content is about choices. Of course, the content of your content is extremely important. Being informative and transparent is the key to a good foundation of trust with your relations. But you can only achieve the so-called 'warm bath feeling' by speaking the language your (potential) customers want to hear. So how do you create attractive content? Don't worry, our Brainers will help you on your way!
With a copywriter or SEO specialist from Brain's workshop you achieve exactly what you want to achieve. Good findability in search engines, enthusing, informative and above all converting texts. Of course there are different ways of writing content. For example, if it concerns a text for your contact page or the 'About us' page on your website, then the SEO specialist is an unnecessary luxury. But when we talk about online, about the products you sell and the services you offer, we make sure everyone knows where to find you. Whether you have a bakery in Zwolle or a disco in Amsterdam.
What does a copywriter do
Brain's copywriters actually ensure that your customers and relations are addressed in the way they like it best. The necessary research is first done for this. Actually, a copywriter is mainly concerned with research. The Brain specialists therefore only start writing when we know everything about your customers, your company, the products or services you offer and the technology behind your work. Working together with you and/or your employees is very important. Share your own wishes, requirements and preferences. The copywriter adapts when it comes to corporate culture, tone, tutoring and writing style.
Choose the tone carefully
There is of course a big difference in tone between one company and another. The undertaker communicates in a different tone than the party shop around the corner. This has nothing to do with the entrepreneur, but everything with the target group that the entrepreneur wants to address. And of course the mood that consumer is in when they look at your website. Many writing styles and combinations are possible. That is why it is important to clearly indicate what the intention is. This is already possible with a few simple keywords, which Brain's copywriter can use. Is the approach commercial or informative? Perhaps a combination of the two. Playful or deadly serious? Technical or cloudy? Loud or humble? Think about what you want to radiate and let us know. We will send you a sample text before we start, so that you remain part of the whole process. After all, it is your content!
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