For entrepreneurs with vision
For entrepreneurs with a vision, a striking product or a distinctive service, it is sometimes difficult to tell clearly what it's really all about. Maybe you recognize this:
- Your brand is mainly about how good it is
- You distinguish yourself from your competition because you are better
- It is not always clear internally what fits your brand and what does not suit your brand
- Communication often remains reactive instead of proactive
A good brand not only tells what you do, but especially why you matter. What is the unique character of your company? Why do you actually do it this way? What story do you tell the customers who are the most faithful to you? We connect target group, identity and results.
For brands with vision
Sober approachers
Eye for detail
Creative and resourceful
We are constantly working on our review score
A smart approach full of character
We believe a strong brand starts at the core. That's why we'll work with you to develop a brand strategy that not only works on paper but also works in practice. Our approach is clear, well-thought-out, and focused on growth.
Since this is all about brands, we also believe it's important to share what BRAIN's philosophy is based on. We operate based on four clear core values that define our unique selling point. These four core values define who we are and why customers return.
First and foremost, it's about freedom, allowing us to fully utilize our creativity. However, this is only possible if there's the right trust for a strong relationship. But when we work, we do it in a Zeeland way: goal-oriented, down-to-earth, and proactive. Always, with meticulous attention to the smallest detail. That's what makes BRAIN BRAIN.
The building blocks of a brand strategy
Every brand strategy at Brain is based on four clear steps. These steps make it easy for everyone in your company to get started with strategy. Each component contributes to a brand that is strong and communicates clearly.
We start with your identity and vision. Consider your brand's unique character, where you come from, and the stories that define you and your commitment to work every day.
Next, we'll get a little more practical: we'll look at the mission and your approach. This is all about how you put the vision into practice.
With that in mind, we can finally get specific about the products or services your company offers. We'll analyze your offering, consider your target audience, and determine the right form of communication.
Finally, we bring everything together in a clear positioning. This is where we bring together value proposition, competitive analysis, and vision. This is where the brand promise is born: the promise you want to use to earn your customers' trust.
Our step-by-step plan for a strong strategy
Good preparation is half the battle, so we create a clear step-by-step plan with specific action points and deadlines. This ensures clarity and a focus on results. We don't want a lengthy report to be filed away, but truly customized solutions. A general step-by-step plan might look like this:
What does it deliver?
So, what's the point of this? Why is a brand strategy so important? A brand strategy is the framework that gives your company structure in earning customer trust. It's the foundation from which all communication flows. It's a foundation that no employee should ever question.
Because if you want to transform a brand, you don't need dynamite, you need a stick. Slowly, step by step, and with the right decisions. With a brand strategy, you create a clear brand story with the right promises to share with your customers, partners, suppliers, and employees.
Moreover, it helps with making everyday decisions. Think of posting content, recruiting staff, or even launching a new product. This way, you create recognition, internal clarity, and a strong foundation.
Frequently asked questions
A brand strategy focuses on identity, vision, and positioning. The marketing strategy translates this into resources, campaigns, and channels.
That depends on the depth and scope. We always create a customized proposal, tailored to your situation.
On average, four to six weeks. Sometimes faster, sometimes more extensive—depending on your needs and availability.
Absolutely. Think of just brand identity or a positioning process. We'll coordinate this flexibly.
Are you looking for a brand strategy agency that really thinks along?
Do you want to build together on a brand that is correct, inspires and gives direction? Feel free to contact us and discover what a brand strategy can mean for your organization.
