Developing brand strategy at a branding agency in Rotterdam

Where are your black holes?

Your brand is growing, the market is changing, and you feel you have to make choices. But what are your bases for those choices? Perhaps you recognize these situations:

  • You don't really know what your customer really finds important
  • You doubt your current positioning or brand story
  • You want to expand, but lack insight into the market and competition
  • You notice that your message no longer resonates

Without clear data, you're relying on gut feeling. And that's rarely enough for a brand to weather the waves of the future. Professional market research helps you make confident choices and convince your target audience. Start making tomorrow's choices today.

What do you consider important?

For brands with vision

Sober approachers

Eye for detail

Creative and resourceful

Cases & Practical examples

Brain supports us in defining our marketing strategy and also creates various content for us. A great company with an enthusiastic team. - Gerben

We are constantly working on our review score

Market research to open doors

We provide practical, targeted, and professional market research, specifically tailored to SMEs. No lengthy, jargon-filled reports, just insights you can truly use. Our approach is clear and decisive.

Like true neurologists, but for brands, our brains get to work with the right scans, analyses, and models. But we start with a good conversation. We want to understand you as well as possible. What do you want to know, why? What makes you unique, who are your customers? And much more.

We then select the appropriate method. This may involve analyzing existing sources, such as industry data, customer figures, and competitive information when available, or conducting our own research. Examples include customer interviews, online surveys, or field observations. Where necessary, we combine qualitative and quantitative techniques to provide a complete picture. This all depends on the available data.

At BRAIN, we look beyond the data. We look at the heart of your brand and provide insights that open doors.

Brand repositioning brainstorm determine

What does it deliver?

Good market research provides insight, which is the most important thing, but we go further. We also ensure activation. By offering advice based on a clear positioning and identity, we create a clear plan to guide your decisions.

We're guided by facts. This way, you know where you stand, and so do we. Clients who do this see that they can make better choices. This creates greater confidence in what they are doing, and what they're not doing yet. It also often creates a clear growth perspective. A very legitimate question, after all, is: can I grow in this market?

A thorough investigation by our specialists ensures you don't waste time and energy on things you don't already know. It allows you to make choices that you know are based on solid insights.

What would you most like to know?

Frequently asked questions

No, it's a smart investment, especially for SMEs. You can work more effectively and prevent errors.

Often within a week. We'll coordinate the schedule and approach together.

Certainly, for example only a competitor or customer survey.

That depends on the size and method. We always provide a clear quote upfront.

GRT 1066 e1667559787360

Are you looking for a brand strategy agency that really thinks along?

Do you want to build together on a brand that is correct, inspires and gives direction? Feel free to contact us and discover what a brand strategy can mean for your organization.

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