Growth strategy marketing
Why is there no structure in marketing? How do you move from goal to growth? Are the initiatives consistent and appropriate? These are questions we genuinely hear very often. This is because many entrepreneurs know exactly what they're doing and for whom, but they don't always know how to communicate this effectively. Perhaps you recognize this:
- No clear overview or priorities in marketing activities;
- Requests from various departments to set up communications;
- Little insight into results and difficult to measure;
- Insufficient alignment between strategy and implementation;
- Reaching the right target group and conveying the right story.
Growing businesses, companies with a clear vision, or specialized organizations often face this challenge. As an agency, we're happy to help you structure your efforts, provide advice, and support you in activating your marketing for real results.
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A marketing plan with a brain
Sure, you can get started with an AI tool. You throw everything you know into it, add a sample strategy, and bam, results. That's all well and good, but is that plan also driven by the company's passion? You and your team? Does this plan tell the story the way the customer wants to hear it? Ultimately, AI can figure anything out, but customers still have to choose you. How do we ensure we capture this in a smart and effective plan?
First, it's important to conduct a thorough situation analysis of the market, the competition, the company, and the target audience. Next, we consider the vision and mission, the ideal customer, and determine buyer personas and customer journeys. Together with your market position, goals, and budget, we develop a smart positioning strategy.
From this foundation, we can develop a concrete strategic communications plan. The right channels must be deployed with creative and engaging campaigns that reach your target audience. We consider slogans, tone of voice, frequency of communication, style, depth, topics, content types, and much more. Finally, we also develop smart KPIs, or Key Performance Indicators, so results can be measured.
The steps of your campaign plan
Bij Brain Communicatie geloven we dat een sterk marketingplan begint met samenwerking, vertrouwen en maatwerk. Geen standaardoplossingen dus. En zeker geen lange rapporten voor in de onderste lade. We werken het liefst aan iets wat op de muur komt te hangen, zodat iedereen er elke dag naar kan kijken.
Maar hoe maak je een marketingplan dat je kan inlijsten zonder dat je hem elke dag weer uit de lijst moet halen om er doorheen te bladeren? Hier zijn een paar stappen die onze grondige werkwijze laat zien om tot een sterk resultaat te komen:
What does a strategic marketing plan deliver?
A well-thought-out marketing plan sets a clear course for both your marketing and sales. You'll use your budgets and resources more efficiently, making every euro more profitable. Working from a single strategy creates consistent and professional external communication, strengthening trust in your brand. You'll also gain more control over the results and return on your efforts, allowing you to make targeted adjustments where necessary.
Internally, the plan creates a calm and improved collaboration within the team, as everyone knows their priorities and what's expected of them. At the same time, there's still sufficient flexibility to adapt quickly when the market or circumstances demand it. The result is increased visibility, more customers, and rising revenue.
Veel gestelde vragen
The strategy determines the direction and choices; the plan translates this into concrete actions, planning, and implementation.
Gemiddeld 4 tot 6 weken. We stemmen tempo en diepgang altijd af op jouw.
Absolutely. We work flexibly and can develop components in phases.
No, SME companies in particular benefit enormously from a well-founded plan with clear choices.
Zoek je een merkstrategie bureau dat écht meedenkt?
Wil je samen bouwen aan een merk dat klopt, inspireert en richting geeft? Neem vrijblijvend contact met ons op en ontdek wat een merkstrategie voor jouw organisatie kan betekenen.
