Scrutinizing your brand's visual identity
Launching a new product? Does your current visual identity no longer reflect your company's vision? Are there internal developments you'd like to communicate visually, consistently, and consistently? A good corporate identity isn't something you need to change, but it does require some effort. Perhaps you recognize this:
- Your brand is growing, but the look and feel feels outdated or disjointed
- Customers do not immediately recognize your company in various communications
- Your logo or corporate identity no longer reflects who you are
- There is a lack of consistency in your visual communication, both online and offline
A strong visual identity ensures cohesion, recognition, and professionalism. Without this foundation, it becomes difficult to communicate your story clearly and gain trust.
For brands with vision
Sober approachers
Eye for detail
Creative and resourceful
We are constantly working on our review score
Timelessly flexible
That sounds contradictory. Timeless yet adaptable. Yet, that's precisely what we strive for in our clients' designs. A strong brand is built on trust, recognition, and professionalism. A smart brand is one that adapts yet remains true to itself. The visual expression of your brand therefore begins with the vision, ambition, and the people who define its image.
It's crucial that we understand each other well. Creating a timeless design isn't achieved with AI, nor is it simply copy and paste. No, we strive for truly customized solutions for a distinctive and contemporary design that is genuine, full of character, and unique. That's the passion of the Brain team.
The BRAIN team works from two locations to give brands the distinction they deserve. Have your corporate identity designed amidst the towers of Rotterdam or the blossoms of Kapelle in Zeeland. We'll combine your brand's unique character with a fitting and recognizable look that reflects what you stand for. We pay attention to technology, design, colors, fonts, style sheets, and much more, but above all, we ensure the smooth implementation of your unique corporate identity.
Our action plan: from strategy to implementation of your corporate identity
Designing a corporate identity for your company starts with a thorough consultation. Together, we'll map out your brand values, ambitions, and target audience. Based on this, we'll develop a creative concept that translates the core of your organization into color, typography, and visual language. Our designers ensure that your corporate identity is not only distinctive but also practical and applicable across all communication channels.
We then develop the corporate identity into a comprehensive style guide. This guide contains all the guidelines for using your logo, color palette, typography, and visual style. This ensures your visual identity is always applied consistently, whether it's in print, on your website, or on social media.
Finally, we'll guide you through the implementation of your new corporate identity. We'll ensure you receive all files in the correct formats and help you design the best practices for various media. This ensures a professional appearance at all times.
What are the benefits of having a corporate identity created?
With a professional, customized corporate identity, you'll enhance your brand's recognition, credibility, and appeal. You'll project professionalism, attract the right customers, and ensure coherence across all your communications. You'll receive a free, no-obligation proposal for your visual identity within one business day.
Furthermore, a corporate identity is crucial for reaching the right target audience. For example, what would you think if a custom interior builder had the look of, say, a bargain-basement hardware store? That wouldn't be a good impression. This company would likely attract customers looking for a luxury interior at the lowest price. And you don't want that.
We design a corporate identity with an eye for the customer, competition, and market position. This allows our clients to clearly see how they can appeal to a different target audience after a rebranding, for example. That's a significant added value of a corporate identity!
Frequently asked questions
The cost depends on your needs and the complexity. You'll always receive a clear, customized quote.
Yes, we can integrate your existing logo into a new corporate identity.
On average 3 to 6 weeks, depending on the size.
Sure, we're happy to help you with business cards, stationery, and more. Curious about our other services? Then also check out our logo design , trade show booth , and promotional materials .
Are you looking for a brand strategy agency that really thinks along?
Do you want to build together on a brand that is correct, inspires and gives direction? Feel free to contact us and discover what a brand strategy can mean for your organization.
